Through out my MBA journey, I came across various kinds of 'P', product, place, pricing, promotions, people, physical evidence, perishibility and of course the most important Placements.
Today, I came face to face with a hidden P of marketing. A P which was never taught in class room, a P which can cover for all the P's. Its called POLICIES.
It so happened that we went to see the movie Rann, all the P's were in place, people, process and physical evidence but we were denied the ticket, not because the show was House full but because there was no one but us to watch the movie.
The person behind the counter mumbled something about Policies.
We had money in our pockets, it was screaming "spend us". So, we went to another service organization PIzza Hut. At the time of billing we produced a corporate discount card, and we were denied the discount. Why? because the company had a Policy, which said discounts can be availed only if the billing amount is more then rs. 500. This again was an invisible aspect, mentioned no where and presented to us as Policy.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment